Better for Business

The Secret Growth Engine: Why AI-adopting organisations get more done, better

AI is everywhere, but not every business is seeing the results. The difference? Organisations that align people, process, and technology don’t just work faster, they’re working smarter. Join us to learn how to turn AI from a distraction into a genuine growth engine for your business.

Date: Thursday, 16th October 2025

Time: 11:00 AM – 12:00 PM

Designed for business leaders, directors, managers, and decision-makers who are constantly balancing strategy with day-to-day operations. If you’re ambitious, time-pressed, and eager for practical ways to streamline work and deliver results, this series is for you.

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Better for Business

A Practical Guide to Making AI Adoption Stick

  • Online
  • Thursday, 16th October 2025
  • 11:00 AM - 12:00 PM

AI is often sold as the ultimate productivity shortcut but for many businesses, the reality turns out to be pretty disappointing. Leaders find themselves investing in new tools only to find themselves dealing with rising costs, fragmented experiments, and frustrated teams who feel burdened with extra admin rather than being freed from it. The truth is simple: without the right people, processes, and culture in place, AI can’t deliver on its promise.

This webinar will show you a smarter way forward. Nick Crawford from Twist Consultancy will share how organisations are successfully moving beyond “shiny new object syndrome” to create an AI-powered operating models that genuinely drives results. In part one of our new Better for Business: the Productivity Series, you’ll explore practical steps to help you assess where AI is worth your investment, how to make sure it pays back quickly, and what you need in place to sustain the benefits.

More than just boosting efficiency, this session will highlight how embedding AI into ways of working can actually give your organisation the competitive edge: greater resilience, stronger adaptability, and the ability to keep pace in a market where change is constant.

Nick is dressed in a suit , he smiles at the camera while learning on a table which has his apple mac laptop open on it.
Nick Crawford
Owner and Principal Consultant @ Twist Consultancy
Nick Crawford is an AI Trainer and Implementation Consultant who helps organisations unlock the real business value of AI. With a background that blends a degree in Psychology, 20 years of marketing experience, and a Postgraduate Diploma in Digital Marketing, Nick specialises in making AI adoption practical, human, and results-driven.

Better for Business

What to expect?

This isn’t just another talk about AI hype. In this session, you’ll discover the practical strategies and mindsets that turn AI from a shiny new tool into a real driver of growth. Expect clear, actionable takeaways you can bring back to your organisation straight away.

Beyond Shiny Tools

Why simply adopting AI platforms won’t transform your business and how you can avoid “shiny new object syndrome.”

People + Process Before Tech

The critical role of ways of working, scope, and team buy-in in making AI adoption stick.

The AI Integration Pathway

How to move from small experiments and quick wins to structured roadmaps that deliver lasting change.

Change as Competitive Advantage

Why organisations that embed AI into culture and process gain more than productivity, they build resilience, adaptability, and future-proof growth.

Is this for you?

Better for Business: The Productivity Series is designed for busy business professionals and leaders, typically:

  • Managers and Directors juggling day-to-day operations with long-term strategy.
  • CEOs and Founders looking to maximise ROI and future-proof their business.
  • Decision-makers eager to streamline processes, cut wasted effort, and unlock their team’s potential.

You’ll benefit if you’re ambitious, constantly short on time, and looking for smarter, more modern ways to lead your team and hit your goals.

About Better for Business: The Productivity Series

When you register, you’re signing up for the full 3-part Productivity Series, not just a single webinar. Each session is designed as a conversation, not a presentation. That means you’ll hear our expert guests share their insights in a practical, down-to-earth way, with a dedicated host on hand to ask the important questions and guide the discussion.

Every webinar also includes a live Q&A, giving you the chance to put forward your own challenges and get advice that matters to you.

And don’t worry if you miss a live session. Once a webinar has passed, you’ll still be able to register for the series and get instant access to any past conversations straight to your inbox to watch on-demand. You’ll also continue to receive invites to join any remaining webinars live, so you can be part of the conversation in real time.

By registering once, you’ll get access to all three events in the series:

  • Part 1 | Thursday, 16th October 2025 at 11AM – The Secret Growth Engine: Why AI-adopting organisations get more done, better – with Nick Crawford, Twist Consultancy
  • Part 2 | Thursday, 15th January 2026 at 11AM – Rise Above the Drama: How Resilient Leaders Handle ‘Tricky’ People – with Dr. Lizzy Bernthal, Release Your Potential
  • Part 3 | Thursday, 16th April 2026 at 11AM – The ROI of Wellbeing: Why Investing in Healthy Teams Pays Back in Results – with Henry Nelson-Case

Together, these conversations give you practical, actionable strategies to tackle the three biggest levers of business productivity today: AI, leadership, and wellbeing.